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How digital media can enhance your brand
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Many of us think of digital media as a"dark art," a term which ultimately refers to the process by which familiar offline space transcends to the online world. But in fact, digital media is essential for enabling brands to broadcast their messages to a wider audience.
The Digital Media Alliance (US), the country's industry association, has defined it as"the creative convergence of digital arts, science, technology, and business for human expression, communication, social interaction and education."
The most valuable things about digital media are its measurability and accountability. In 2004 before YouTube came into being Trona, an online weekly series for Sony, was created; it spanned twenty- five episodes and was shown at first in five, later in twenty- five countries. At first, this project was seen as a risk after all, who would watch such a program, and for what reason? But six weeks passed, and the average person would watch for six minutes and the weekly audience amounted to 200,000! Now that is six minutes of consumers viewing Sony products directly really powerful when you remember that it is hard to get anyone to watch even a thirty- second commercial! None of the social media tools we know today were incorporated into the project, but was broadcast only on Sony's direct site nevertheless; the statistics really gave us some vision on the project's success.
Online, it is fast and noisy; that is why it is so important that your brand be strong and easily identified, offering something unique enough for you to own the competitive space by virtue of the large amounts of traffic that comes to your website. So what is the best way to reach an audience? The solution: Find out where potential customers like to surf, and use social networking like Facebook and Twitter to connect with them there. And there are non- digital media like QR codes, which often appear on billboards.
There are many metric tools for measuring this engagement, enabling brand managers to see works and what their audiences like. They must also give consumers a voice, listening well and conversing with them, to define their relationship.
The clich? a picture says 1000 words is never truer than in the digital space; as I mentioned; it is so noisy in there that swift, clear messaging is important. In DM you may broadcast your message in your own tone, when you want, to emphasise your brand. Gaining brand trust is also important; millions of pounds are spent every year defining brand messages. If noise levels are unbalanced, trust can go sour.
The key here is engagement and particularly for Facebook and Android games, each having digital media metric tools to measure its success and finally justify its commission and value.
Companies often must generate assets in many formats for many purposes. Animation is useful for this, because of its low costs. Still, the appropriate medium must be used in all cases.
Would you like to know more about our London branding agency. Visit our site and find out how brand consultancy can help your business.
The Digital Media Alliance (US), the country's industry association, has defined it as"the creative convergence of digital arts, science, technology, and business for human expression, communication, social interaction and education."
The most valuable things about digital media are its measurability and accountability. In 2004 before YouTube came into being Trona, an online weekly series for Sony, was created; it spanned twenty- five episodes and was shown at first in five, later in twenty- five countries. At first, this project was seen as a risk after all, who would watch such a program, and for what reason? But six weeks passed, and the average person would watch for six minutes and the weekly audience amounted to 200,000! Now that is six minutes of consumers viewing Sony products directly really powerful when you remember that it is hard to get anyone to watch even a thirty- second commercial! None of the social media tools we know today were incorporated into the project, but was broadcast only on Sony's direct site nevertheless; the statistics really gave us some vision on the project's success.
Online, it is fast and noisy; that is why it is so important that your brand be strong and easily identified, offering something unique enough for you to own the competitive space by virtue of the large amounts of traffic that comes to your website. So what is the best way to reach an audience? The solution: Find out where potential customers like to surf, and use social networking like Facebook and Twitter to connect with them there. And there are non- digital media like QR codes, which often appear on billboards.
There are many metric tools for measuring this engagement, enabling brand managers to see works and what their audiences like. They must also give consumers a voice, listening well and conversing with them, to define their relationship.
The clich? a picture says 1000 words is never truer than in the digital space; as I mentioned; it is so noisy in there that swift, clear messaging is important. In DM you may broadcast your message in your own tone, when you want, to emphasise your brand. Gaining brand trust is also important; millions of pounds are spent every year defining brand messages. If noise levels are unbalanced, trust can go sour.
The key here is engagement and particularly for Facebook and Android games, each having digital media metric tools to measure its success and finally justify its commission and value.
Companies often must generate assets in many formats for many purposes. Animation is useful for this, because of its low costs. Still, the appropriate medium must be used in all cases.
Would you like to know more about our London branding agency. Visit our site and find out how brand consultancy can help your business.
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